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Author Archives: Caroline

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26/1/12 – Ready Made Online Stores

Posted on by Caroline

There is no need to panic if you have no idea how to set up a website, and no budget for a designer. Millions of people like you now have their own online stores. Some set up an ebay shop, … Continue reading

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19/1/12 – Design for Promotion

Posted on by Caroline

It is entirely possible to create a website yourself, if you are willing to take the time to learn how to use a little HTML (the coding language that is used to set up websites) or one of the programs … Continue reading

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12/1/12 – Have A Website That Works

Posted on by Caroline

A website is a great way to promote your business, and, if you are busy, a website will save you time and money too. A website never closes so you can tell people about your business and generate sales 24 … Continue reading

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5/1/12 – Local Events

Posted on by Caroline

Special events attract people to your business, and provide a good reason to issue a press release to local papers. Ideas include an open day, with a behind the scenes look at how your business runs, or a tour for … Continue reading

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22/12/11 – Local Advertising

Posted on by Caroline

You can supplement local PR with local advertising — and local newspaper editors may be more open to doing a feature on your business if you are advertising too. Advertising in the classified section of your local newspaper can be … Continue reading

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15/12/11 – Case studies – selling your own story

Posted on by Caroline

Sites like this are run by agencies or journalists in search of sensational true life stories to sell for magazines. • www.cash4yourreallifestory.com (women’s magazines) • www.cash4yourstory.co.uk (newspapers) • www.frontpageagency.co.uk • www.photo-features.co.uk • www.eanews.co.uk/stories.asp

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8/12/11 – Book Recommendation

Posted on by Caroline

“I’d managed to get a little bit of possible press interest last week and was planning to try and do some more, then I thought I’d wait for the book. Glad I did, as not only did it clear up … Continue reading

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1/12/11 – Quick Steps to Social Media Success

Posted on by Caroline

Are you on track with social media? Here is a quick guide to get you started or help you check that you are doing everything you need to raise your business profile online: Join Twitter Set up your blog Link … Continue reading

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24/11/11 – Support from Clients and Customers

Posted on by Caroline

Your customers or clients can be your business’s strongest advertisement, so it pays to make it easy for them to promote your products or services. Add in rewards and incentives and you will find that word of mouth is a … Continue reading

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17/11/11 – Twitter Shortcuts

Posted on by Caroline

Using the www.parentingmediacontacts.co.uk lists are a great way of maximising your productive time – here’s a few ways to use those shortcuts when using social networks: Tweetdeck: helps you divide the people you are following into columns – much easier … Continue reading

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